Once considered as a very off-putting way of dressing, years ago, streetwear was defined as ‘an unflattering way of dressing consisting of graphic T-shirts, baggy cuts and sneakers’. Today, however, it is a lot trickier to pin down. Men’s streetwear, especially, has really made quite the shift, all thanks to the awesome brands that have emerged and the innovative designers who have managed to bring fashion sense and style to a superior level. Of course, there are both old and new brands among the most popular ones today and that mix has greatly helped to bring something very peculiar to flourish into something that everyone one wants to wear. In that regard, here are the four brands that are guilty of making men’s streetwear mainstream.
Off-White may not be recognized as much for its clothing as it is for their sneakers but one thing is for sure, they made the industry tremble right when it mattered the most. This was all made possible by the works of a bloke called Virgil Abloh who is currently the creative director of Louis Vuitton and Off-White is his own brand. If you’ve seen men’s streetwear with ironic printouts and bold letters in the overall designs with distinct and punchy colours, then this design has probably been inspired by his work or made by Abloh himself.
The early beginnings of Stussy go way back into the 80s and thanks to the bold move of Shawn Stussy making it the first ever streetwear apparel, the industry has become what it is today. Although the brand has stayed true to its Californian roots over the years, that hasn’t stopped them from making forward-thinking designs for more than 30 years now. By laying the foundation for future brands, Stussy has had a pretty consistent make of designs which have gained them even more respect by the younger generations.